Esensa is a company engaged in the production of dietary supplements, medical devices, general-purpose products—including cosmetics and biocidal products. In Serbia and beyond, it is recognized as a successful company and a pioneer of innovation and advancement in the pharmaceutical business sector.
Its portfolio of over 220 products is supported by ongoing scientific research, a blend of tradition and modern technology, and a constant commitment to improving the health and well-being of its consumers.
The film Svetislav Pešić – More Than a Coach is a project with a seemingly simple structure, featuring a linear dramatic flow. However, the fact that the film’s form was created by editing over 6 terabytes of raw footage speaks volumes about the complexity of this project.
A major challenge in post-production, aside from synthesizing such a vast amount of material, was also the adaptation of various formats used within the film’s structure—ranging from online content, TV station archives, and private collections. Everything had to be unified into a broadcast format to ensure a seamless viewing experience, without significant discrepancies in video quality.
One of the key challenges was of a scriptwriting nature. It required carefully selecting archival footage and aligning it with the chronological testimonies and statements of those who witnessed the remarkable success of Svetislav Pešić.
In the final stage of post-production, color correction posed its own challenges, with a clear goal of balancing the color values across diverse types of footage. Especially notable is the audio mix, done by Panina Studio from Novi Sad, which plays a crucial role in clearly conveying the relationship between music and archival sound effects that frequently appear throughout the film.
In the end, all directorial and script demands were met, resulting in an outstanding and visually striking cinematic achievement.
Corporate Film for Esensa – A Visual Step Forward
The corporate film created for the renowned pharmaceutical company Esensa, based in Belgrade, represents a significant career milestone in visually articulating the core values the company stands for.
Produced in collaboration between Optimistic Film and Panina Studio, this project is the result of a creative synergy that gave rise to a high-quality visual narrative. The content resonates with a wide audience that recognizes and connects with the values of a company that has become a symbol of innovation, quality, and trust in the pharmaceutical industry.
One of the greatest challenges was to subtly convey the key concepts and foundational pillars of Esensa’s success using visual storytelling tools. The aim was not just to inform, but to emotionally engage and reflect the company’s mission through thoughtful imagery, dynamic rhythm, and a refined aesthetic.
The final result is a hybrid format combining documentary and cinematic storytelling, layered over a strong corporate foundation. The modern narrative approach was carefully tailored to match today’s style of thinking and communication—clear, authentic, and emotionally compelling.
This film not only showcases the strength and vision of Esensa, but also sets a new standard for how corporate stories can be told—with depth, elegance, and purpose.
